Public Education Program (PEP)

What is the PEP Program?

PEP is an acronym for “Public Educational Program,” a series of messages sponsored by a nonprofit organization or government agency and carried over the air by radio and television stations through Oregon. The airtime is donated to the OAB by stations licensed to communities all over Oregon and, in turn, used to “broadcast” your organization or agency’s message statewide. Revenue from the PEP program helps provide college scholarship funds for broadcast journalism students via the Oregon Association of Broadcasters Foundation.

A PEP contract with the OAB gives your organization or agency unique access to a bank of airtime available at a fraction of the normal airtime rate! Through a PEP campaign, your organization or agency’s message has the potential to reach citizens statewide on all participating radio and / or television stations across the state of Oregon.

Who is eligible to participate?

Only nonprofit organizations and government agencies, which are not actively purchasing broadcast advertising, are eligible.

What is the OAB’s role?

Upon signing a PEP contract and providing the message to be communicated, the OAB will use its resources to distribute your radio and television announcements to participating stations throughout Oregon. Sorry, during the 60-days prior to any election, no message can feature the voice or image of any individual running or intending to run for public office. In addition, since participating stations are regulated by the Federal Communications Commission, the OAB reserves the right to determine the suitability of all PEP announcements before they are distributed for airing.

How much does it cost?

A typical PEP campaign is 13 weeks, however, the OAB accepts campaigns as short as eight weeks or as long as 12 months, and pricing is adjusted accordingly. 

The fee for an average 13-week broadcast campaign, using Radio, TV and/or Digital can be determined once we understand your needs. We can create a customized proposal that delivers the return on your investment well within any budget size. Some campaigns start with as little as $6000 per month.

Who is the Oregon Association of Broadcasters?

The OAB is the only statewide organization dedicated exclusively to the local, free, over-the-air radio and television industry in Oregon. The OAB has the unique ability to harness the communicating power of your local broadcasters throughout Oregon.

PEP Campaigns make a difference.

“Your campaign, your cause” with PEP campaigns through the OAB. You determine the message, we make sure it gets heard. Daily, our members reach every community in Oregon and engage audiences from a diverse range of socio-economic and ethnic backgrounds, and who live in markets as small as Lakeview and as large as Portland. What better way to be heard than to enlist our members who connect with the Oregon community every day?

    Current Campaigns

    Be Heard:

    Our members reach every community in Oregon and engage listeners from a diverse range of audiences on a daily basis. What better way to engage Oregonians than to enlist our members who connect with them everyday?

    Whether it is finding college funds and the right path for Oregon students, or getting people with disabilities the services they need, the Oregon Association of Broadcasters is a helping hand for non-profits and government agencies looking to be heard. To learn about our Public Education Program, please contact us.

    A Helping Hand:
    Public Education Partnerships

    A Helping Hand:
    Public Education Partnerships

    A Public Education Program (PEP) Campaign from the Oregon Association of Broadcasters is a unique opportunity for your agency or organization to share your message with the entire state of Oregon by utilizing the power of broadcasting. Everyday broadcasters are running campaigns such as those connecting needy students to financial assistance, recruiting for the Army National Guard and Coast Guard, or helping the disabled. We connect worthy causes with the people they serve and their supporters. Read more about our PEP Campaigns in the “It’s Your Campaign – It’s Your Cause” section and how the OAB can be a helping hand for your community.

    PEP spots can be downloaded by accessing OAB’s One Drive.