— Award to be presented at National Association of Broadcaster Small Market Television Exchange —
Medford, Ore. – The National Association of Broadcasters (NAB) will honor California Oregon Broadcasting Inc. President and owner Patricia (Patsy) Smullin with the Chuck Sherman Television Leadership Award at the NAB Small Market Television Exchange (SMTE), held September 12 – 14 in Austin, Texas.
“Patsy’s passion for excellence in small market local television is unmatched,” said NAB President and CEO Gordon Smith. “She exemplifies the best of broadcasting by running the longest continuously-owned and operated, independent broadcast organization in the West, which has served Oregon
and Northern California for nearly nine decades. We are pleased to honor her with this well- deserved award.”
Smullin is President and owner of California Oregon Broadcasting, Inc. (COBi), which was founded in 1933 by her father Bill Smullin, a former NAB Distinguished Service Award recipient. COBi comprises five television stations in Oregon and Pilot Rock Productions, a digital video production company. She has served as president of the Oregon Association of Broadcasters and the Oregon Cable TV Association and on the board of the National Association of Broadcasters and the NBC TV Affiliate Board.
“Patsy is very deserving of this award,” said Bob Wise, Vice President and General Manager of COBi’s station group KOBI-TV/NBC5 KOTI-TV/NBC2. “She has continued her father’s honorable service to the communities of Oregon and Northern California. Her relentless commitment to our viewers and clients is unsurpassed.”
Throughout her career, Smullin has spent time both behind and in front of the camera. Her recurring television program, “Up Close With Patsy Smullin,” has featured interviews with TV stars, first ladies, network anchors, musicians, scientists and politicians. Interviews can be viewed here.
“I am truly thrilled to receive this award,” Smullin said. “I share it with our company’s outstanding staff of broadcast professionals, all of whom are dedicated not only to the growth of our business, but to the service of the communities in our broadcast area.”
Hosted by NAB, the Small Market Television Exchange is the only national conference designed exclusively for small market television groups and stations. SMTE presents innovative leadership and sales management strategies, original success stories and creative sales promotion ideas to help television professionals grow their business.
The Chuck Sherman Television Leadership Award, created in 2003, is named in honor of the late Dr. Charles E. Sherman to recognize an individual demonstrating leadership, service and commitment to local television in medium and smaller markets. Click here for more information about the Chuck Sherman Award.
About the NAB Small Market Television Exchange The Small Market Television Exchange is the only national meeting devoted exclusively to television stations in demographic market areas #50 and above. The Exchange focuses on innovative strategies to attract emerging and non-traditional advertisers and suggestions to enhance the station’s position in the local marketplace.