FOR IMMEDIATE RELEASE
March 24, 2020
Ann Marie Cumming
— Coalition of broadcasters and technology companies seeks to advance innovation in broadcast industry —
Washington, D.C. – Verizon Media has joined the National Association of Broadcasters’ (NAB) PILOT program. PILOT brings together innovative companies, educators and advocates with broadcasters to advance broadcast technologies and cultivate new media opportunities.
PILOT consists of broadcasting and technology stakeholders, such as new media broadcast operators, measurement and attribution companies, advertising partners and technology providers. Among other goals, PILOT’s working groups and committees strive to drive the creation and implementation of new technologies and solutions for the media industry.
Verizon Media offers an industry-leading, integrated digital media platform to prepare, deliver, display and monetize online content. The company’s platform powers websites, apps and OTT video services for many of the world’s largest publishers, media companies and enterprises.
“We’re delighted to have Verizon Media as a partner in driving innovation in broadcasting,” said NAB PILOT Executive Director John Clark. “We look forward to collaborating and identifying opportunities to move the industry forward.”
PILOT members help define key areas for development of innovative technologies and services for media companies, with a focus on artificial intelligence and machine learning; augmented and virtual reality; cybersecurity; platform engagement; multi-platform measurement; the connected car; and Next Gen TV. As associate members of NAB, PILOT members will also participate in NAB technology program development, conventions and networking events.
Additional information about PILOT and its initiatives is available here.
PILOT is a coalition of innovators, educators and advocates dedicated to advancing broadcast technology and cultivating new media opportunities. PILOT propels broadcast television and radio into the future. It provides a platform for innovation, an engine for incubation, a venue for testing new technologies and a forum for broadcaster education. Learn more at nabpilot.org.
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at nab.org.
Article Courtesy NAB