FOR IMMEDIATE RELEASE
July 23, 2019
For RAB inquiries
Ann Marie Cumming
–Session to focus on how-to strategies for broadcasters charting the course in today’s podcast boom —
WASHINGTON, D.C. – Leaders from the growing podcast industry will participate in “The Podcast Revolution,” a Radio Show session scheduled for Wednesday, September 25. The Radio Show, produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held September 24-26 in Dallas, Texas.
Panelists Carter Brokaw, president of iHeartMedia’s digital revenue strategy; Neal Carruth, National Public Radio’s general manager of podcasts; and Oren Rosenbaum, emerging platforms and podcasting agent at United Talent Agency, will discuss podcasting trends and strategies with moderator Conal Byrne, president of the iHeartPodcast Network.
“The business of podcasting is still so nascent with broadcasters experimenting and producing podcast networks that are leading the way,” said Radio Advertising Bureau President and CEO Erica Farber. “This session will help any size broadcaster, audio specialist, and advertiser understand what’s working and what you can do to produce quality and revenue-generating podcast content in your local market.”
The session will highlight and examine everything from the creative process to successful branding for broadcasters and advertisers, along with monetization and distribution opportunities.
In his role as president of iHeartMedia’s digital revenue strategy, Carter Brokaw oversees and develops iHeartMedia’s overall digital revenue strategies for more than 850 streaming radio stations and websites. iHeartMedia has 130 million registered users on iHeartRadio, over two billion app downloads, and more than 145 million social media users across its network.
Conal Byrne is the president of the iHeartPodcast Network. iHeartRadio carries more than 250,000 podcasts, from its own to other major podcast publishers, and Byrne oversees the iHeartPodcast Network of more than 750 original shows that amass more than 164 million downloads a month.
As the general manager of podcasts at National Public Radio (NPR), Neal Carruth fosters programming innovation and the development of new content for NPR’s most popular podcasts. He is also responsible for facilitating connections between NPR’s podcast portfolio, NPR’s newsroom, and NPR member stations.
Oren Rosenbaum is a digital media agent at United Talent Agency (UTA), where he leads the agency’s emerging platforms division, focusing on podcasts and other interactive entertainment platforms. Rosenbaum represents a variety of podcast networks, creators and early stage companies, including Wondery, Wattpad, Tenderfoot, iHeartMedia/HowStuffWorks, The Boston Globe, Guy Raz of TED Radio Hour and How I Built This, Marc Smerling of Crimetown and The Jinx, Karen Kilgariff and Georgia Hardstark of My Favorite Murder, and DJ Khaled.
Confirmation of an additional radio industry panelist is expected soon.
FREE news media registration is available here.
About the Radio Show
The 2019 Radio Show, produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held September 24-27 at the Hilton Anatole in Dallas, Texas. This year’s event brings together radio, podcasting, streaming and technology professionals to share knowledge, discover the latest innovations, network with industry leaders and explore creative business strategies. To learn more about the 2019 Radio Show, visit www.radioshowweb.com.
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
The Radio Advertising Bureau serves more than 6,000 member radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. Learn more at www.rab.com.
Article Courtesy NAB