Radio Show to Explore Attention Grab in the Modern Media Landscape with Gary Vaynerchuk

Posted On: Jun 06, 2019

FOR IMMEDIATE RELEASE
June 6, 2019

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Leah Kamon
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WASHINGTON, D.C. – Five-time New York Times bestselling author Gary Vaynerchuk will share his expertise on how to make the best use of multiple media platforms to capture and maintain new audiences, in a Radio Show keynote on Thursday, September 26. The 2019 Radio Show, produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held September 24-27 in Dallas, Texas.

In his session, titled “Attention Is the New Currency,” Vaynerchuk will discuss today’s modern media landscape and how attracting attention, regardless of platform, has become the new currency.

Vaynerchuk, also known as “Gary Vee,” is chairman of VaynerX, a modern-day communication parent company, as well as the CEO and co-founder of VaynerMedia. He is a board member of Ad Council and hosts “The GaryVee Audio Experience,” a top 10 global business podcast. Now named on Crain’s and Fortune’s 40 under 40 lists, Vaynerchuk rose to prominence after establishing one of the first e-commerce wine sites, WineLibrary, to grow his father’s brick-and-mortar wine shop into a $45 million business.

“Media and advertising are transforming at record speed, and being ahead and aware of what our industry and business can do to harness today’s and tomorrow’s consumer is critical for success,” noted Erica Farber, president and CEO, Radio Advertising Bureau. “Gary Vee’s candid perspective and approach to harnessing new audiences makes for a must-attend, not-to-be-missed keynote at this year’s Radio Show.”

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About the Radio Show
The 2019 Radio Show, produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held September 24-27 at the Hilton Anatole in Dallas, Texas. This year’s event brings together radio, podcasting, streaming and technology professionals to share knowledge, discover the latest innovations, network with industry leaders and explore creative business strategies. To learn more about the 2019 Radio Show, visit www.radioshowweb.com.

About NAB

The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

About RAB
The Radio Advertising Bureau serves more than 6,000 member radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. Learn more at www.rab.com.

Article Courtesy NAB