FOR IMMEDIATE RELEASE
March 20, 2020
$10 million in donated airtime from local radio and TV stations
WASHINGTON, D.C. – The National Association of Broadcasters announced today that local radio and TV stations across America have donated airtime estimated at over $10 million for a public service announcement (PSA) campaign on COVID-19 since the initiative’s launch on March 12. Almost 36,000 PSAs, aimed at helping educate Americans about preventing the spread of the virus, have aired on broadcast TV and radio.
In addition to NAB’s PSA campaign, many broadcast TV and radio stations have produced and aired their own public service ads, which are not included in the statistics announced today.
“America’s hometown broadcasters are always on the front lines when it comes to keeping the public informed during times of emergency,” said NAB President and CEO Gordon Smith. “That’s why I am so proud of the unprecedented level of support for this PSA campaign from local TV and radio stations. As our nation faces these challenging times, broadcasters will be there to report the facts, keep the public informed and help in the education effort to keep people safe.”
The PSA effort is part of a Coronavirus Response Toolkit, an online resource to help broadcast radio and TV stations accurately cover the coronavirus disease and prepare for the impact on their staff, community and businesses.
Federal Communications Chairman Ajit Pai earlier this week commended broadcasters on the PSA campaign and their efforts to educate the public about COVID-19. Republicans on the House Energy & Commerce Committee also praised the broadcast industry’s education efforts this week.
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
Article Courtesy NAB