NAB Statement on GfK Report Showing Increase in Broadcast-Only Homes

July 13, 2016

WASHINGTON, D.C.– In response to the newly released GfK Ownership and Trend Report that found a sizeable increase in over-the-air TV households, the following statement can be attributed to NAB Executive Vice President of Communications Dennis Wharton:

“The GfK survey demonstrates once again the enduring value of local and network broadcast television. It’s particularly noteworthy that millennials are now more reliant on broadcast TV than any age group. Clearly, the Internet has had a major impact on how Americans receive program content, but GfK confirms that broadcast television remains remarkably resilient and growing in popularity.”

About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at

Article Courtesy NAB