NAB Statement on FCC Order Regarding UHF Discount

Posted On: Jun 23, 2020

FOR IMMEDIATE RELEASE
September 7, 2016

WASHINGTON, D.C.– In response to an FCC order eliminating a rule allowing broadcast TV station owners to discount UHF stations when calculating compliance with the national audience reach cap, the following statement can be attributed to NAB Executive Vice President of Communications Dennis Wharton:

“NAB is disappointed the FCC eliminated the UHF discount without holistically addressing the need for reform of all broadcast media ownership rules. While other industries are allowed to innovate without stifling regulation, when it comes to broadcasters, the FCC acts as if we still live in an era of ‘I Love Lucy’. It’s time for the FCC to look at broadcast ownership rules in a manner that reflects the current marketplace.”

About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

Article Courtesy NAB