FOR IMMEDIATE RELEASE
October 12, 2018
Ann Marie Cumming
— First in hosted-buyer event series to launch June 2019 in Park City, UT —
WASHINGTON, D.C. – NAB Show, together with strategic partnership broker VerticalXchange, will produce and host a series of events featuring one-on-one business meetings for television and video professionals with pre-qualified technology companies through the new TVXchange, presented by NAB Show. The first TVXchange will be held June 2-5, 2019 in Park City, Utah.
The three-day event will feature curated and confidential meetings between sponsor companies and senior media technology executives and their buying teams to discuss both short and long-term initiatives, product needs, and specific budgeted projects.
“The NAB Show TVXchange is designed to help content creators and distributors identify partners that are uniquely positioned to provide tailored solutions,” said NAB Executive Vice President of Business Operations Chris Brown. “Each meeting is custom built and mutually-beneficial, delivering significant ROI for participants.”
“We believe in the power of strategic partnerships. That’s why we’re thrilled to collaborate with NAB to extend the benefits of our process to executives in the media and entertainment industry,” said VerticalXchange Chief Marketing and Business Development Officer Juli Anne Patty. “The NAB Show TVXchange will help TV and video technology professionals create and maintain competitive edge, while keeping their focus on all the other critical tasks their jobs demand.”
VerticalXchange (VX) is the strategic partnership broker for global industry leaders and companies. Using a research-based model, VX makes it possible for senior-level executives to form game-changing strategic partnerships with solution providers based on their specific needs, challenges, business models and culture. The process empowers solution providers and technology companies to find ideal partners with long-term strategic vision and value.
About NAB Show
NAB Show, held April 6 – 11, 2019, in Las Vegas, NV, USA, is the world’s largest and most comprehensive convention encompassing the convergence of media, entertainment and technology. With nearly 100,000 attendees from 165 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for solutions that transcend traditional broadcasting and fuel the digital storytelling economy. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. For complete details, visit www.nabshow.com.
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
Article Courtesy NAB