NAB Launches New Ad Campaign Emphasizing the Importance of Trusted, Local Broadcast Journalism

Posted On: Sep 17, 2021

FOR IMMEDIATE RELEASE
September 16, 2021

— Spots highlight the role of broadcasters in combatting misinformation —

Washington, D.C. — The National Association of Broadcasters (NAB) today launched new spots underscoring the importance of fact-based broadcast radio and television journalism at a time when misinformation is running rampant on social media.

The new spots highlight the work of broadcasters to deliver trusted, reliable coverage of the local, national and global events that affect our lives.

“At a time when misinformation and disinformation are all too common online, the local journalism broadcasters provide is more important than ever – we deliver the facts Americans need to know without fear or favor,” said NAB President and CEO Gordon Smith. “We want to remind the public and our nation’s leaders about the indispensable role broadcasters play in our local communities every day as the most trusted source of news.”

Stations can download the spots, which are available in English and Spanish for TV and radio, at https://www.wearebroadcasters.com/resources/spots.asp.

The spots are part of NAB’s long-running We Are Broadcasters campaign, an initiative started in 2013 to educate policymakers and the public about the critical role local TV and radio stations serve in communities across the nation.

The new spots were created in response to research showing the business practices of big tech companies prevent local stations from recouping their investment in local journalism, as these platforms exert enormous influence over what online content is eligible to be monetized. At the same time, the tech giants are contributing to the spread of misinformation as their algorithms favor controversial content over high-quality journalism, the study shows.

The new We Are Broadcasters spots seek to remind policymakers and the public that TV and radio stations invest significant resources in local journalism for their communities, whether they are shining a light on corruption or preparing the public for a weather emergency.

Broadcasters support congressional action to ensure a level playing field to negotiate with big tech companies for fair compensation when their content is used online. More is available at nab.org/bigtech.

About NAB

The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

Article Courtesy NAB