FOR IMMEDIATE RELEASE
April 20, 2016
Ann Marie Cumming
— Google Announces New TV-Centric Products —
— Event Debuts Multicultural TV and Video Conference —
LAS VEGAS, NV– NAB Show, the world’s largest annual conference and expo for professionals who create, manage, and distribute entertainment across all platforms, today featured Federal Communications Commission (FCC) Chairman Tom Wheeler, in addition to panels and presentations showcasing the next generation of broadcast television standards, the demand for multicultural programming, and rapid advances in drone technology.
The day began with a Q&A between Chairman Wheeler and Marci Burdick, NAB Executive Committee member and former Television Board chair. The two discussed Next-Gen TV standards, the broadcast spectrum incentive auction, retransmission consent rules, and AM radio revitalization.
At the session “Transforming TV – VR, Cloud and the Multi-Screen Revolution,” Daniel Alegre, president of Google, gave a keynote discussing the future of television content distribution, discovery, and monetization. As part of the address, he announced the launch of Google’s DoubleClick Dynamic Ad Insertion with Cablevision and Roku. Alegre also announced that Google will add TV listings to their platform, which will include information on where the listed content can be watched. After his remarks, Alegre joined Kristin Dolan, COO of Cablevision Systems Corporation, for a conversation focused on the evolution of television content.
Boxing legend Oscar De La Hoya keynoted the first-ever Multicultural TV and Video Conference, announcing a new media division at his company, Golden Boy Promotions. This new division will serve the casual and hardcore boxing fan base, offering exclusive content on a 24/7 basis. The conference also featured “What’s Everyone Watching? Multi-platform Programming for Multicultural Audiences,” which addressed how content providers, networks, producers and advertisers are connecting with specific sets of viewers. The session “How Do Diverse Voices Matter” touched on how the industry should approach the use of diverse talent – both on-camera and in executive offices – and the value that diverse talent brings to business.
The Technology Luncheon featured keynote speaker Ted Schilowitz, futurist at 20th Century Fox and CCO at Barco, who presented “The Future for Virtual Reality.” The NAB Technology Luncheon also presented the NAB Engineering Achievement Awards. Richard Chernock, chief science officer at Triveni Digital, was honored for television, with Andrew Laird, recently retired as vice president and chief technology officer at Journal Broadcast Group, winning for radio. The NAB Digital Leadership Award was awarded to Adam Symson, senior vice president and chief digital officer at The E.W. Scripps Company, for his significant role in enabling a traditional broadcast business to succeed on digital platforms.
The Super Session “Drones: Opening New Vistas to Content” featured Tony Carmean, CMO and co-founder of Aerial MOB; Dylan Goss, aerial director of photography at Team 5; Nick Kolias, aerial cinematographer at Aerial Edge; and Drew Roberts, founder, CEO and chief pilot at Wild Rabbit Productions, discussing the circumstances of shooting environments and how they affect drone cinematography. The session was moderated by Michael Chambliss, technologist and business representative at the International Cinematographers Guild.
Web-viewable video and broadcast-quality clips are available here, with additional clips from these sessions and more being uploaded as they become available.
About NAB Show
NAB Show, held April 16-21, 2016 in Las Vegas, is the world’s largest electronic media show covering the creation, management and delivery of content across all platforms. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. For complete details, visit www.nabshow.com.
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
Article Courtesy NAB