FOR IMMEDIATE RELEASE
April 15, 2015
Ann Marie Cumming
Online Video Conference and Super Session Highlight Advertising, Branding, and Internet of Things
Las Vegas, NV – NAB Show, the world’s largest annual conference and expo for professionals who create, manage, and distribute entertainment across all platforms, today featured Federal Communications Commission (FCC) Chairman Tom Wheeler, John McAfee, Sandra Adair, and numerous events providing insight on video monetization, dynamics between brands and influencers, and the Internet of Things.
The third day of NAB Show began with a keynote address from Wheeler, who praised radio and TV broadcasters for their commitment to localism, and their ability to bring together people in real time during major events. Wheeler also gave an update on the current state of the upcoming incentive auction, announcing he was circulating simpler rules.
At the Creative Master Series, 2015 Academy Award nominee and ACE Eddie Award winner Sandra Adair, A.C.E., spoke with writer and University of Southern California professor Norm Hollyn about her multi-decade relationship with director Richard Linklater. The conversation centered around their 12-year collaboration for “Boyhood” – how Adair came to work with Linklater, keeping the first cut largely unchanged through the final cut, and how to structure a film that unfolds over the course of a decade.
The Technology Luncheon featured John McAfee, cybersecurity expert and founder of McAfee Associates and Future Tense Central. McAfee gave a keynote that demonstrated firsthand the vulnerability of mobile devices, while also addressing methods of personal information and data capture possible with current technology. McAfee also participated as a panelist during the “Protecting our Assets: Cybersecurity and the Media” session, which tackled issues such as how to keep essential data safe.
The Technology Luncheon also included the presentation of NAB Engineering Achievement Awards. Richard Friedel was honored for television, Tom King for radio, and Ray Conover was awarded the Service to Broadcast Engineering Award. James F. Goodmon, Jr. received the first-annual Digital Leadership Award.
The Super Session, “Broadband and the Internet of Things: Realities and Myths,” hosted discussions to dispel the myths of bandwidth scarcity, while “How to Leverage Online Video’s New Influencers for Winning Brand Extensions” at the Online Video Conference focused on new ways that brands can better work with talent to create more engaging advertising campaigns.
Web-viewable video is available here, while embeddable, broadcast-quality clips from these sessions and more are available here as they become available.
About NAB Show
NAB Show, held April 11-16, 2015 in Las Vegas, is the world’s largest electronic media show covering the creation, management and delivery of content across all platforms. With more than 98,000 attendees from 150 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. For complete details, visit www.nabshow.com.
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
Article Courtesy NAB