WHAT IS ACCEPTABLE IN UNDERWRITING MESSAGES?

Posted On: Jun 06, 2016

Question: We are a public radio station and our question is about what copy is allowable in an underwriting message. The underwriting partner is a local casino, and they have a standard tag line that they use for all marketing. They would like to use their tag at the conclusion of the underwriting message to that promotes an upcoming music event. Is it permissible to use the tag, or is it considered too promotional?