Director of Marketing

Station/Company: KGW-TV
Location: Portland Oregon
Hours: Full Time

Job Summary

Director of Marketing – 14256

Are you a strategic marketing leader who can inspire creative excellence? Are you a bridge-builder that strives to find connections and solutions to make your community stronger? If you want to work with forward-thinking leaders in the media industry who have the imagination to think big and the guts to take risks, keep reading.
KGW is seeking a Director of Marketing, Brand & Programming who will apply every ounce of their leadership, creative, and strategic marketing skills to develop and execute brand-and-buzz-building, award-winning ideas to drive audience and revenue growth.
This role will report directly to KGW’s President & GM and will oversee all aspects of marketing and communication including but not limited to on-air, off-channel multiplatform, print collateral, social media, internal branding, client production, community relations, PR, broadcast programming, and more. The right candidate will be the creative eyes and ears of the station ensuring cohesion, collaboration, consistency, and audience appeal. They will hold themselves to high professional standards, have a good sense of humor, check any ego at the door, and consistently ask “what if.”
• Pushing the boundaries of KGW’s audience, revenue, and brand potential by serving as a collaborative business partner with the station’s leadership team and playing a key role in the organization’s brand strategy, integrated marketing planning, and budgeting process.
• Operating with a sense of urgency in the present while constantly looking 6-18 months ahead to bring planning to the larger organization.
• Creating proactive opportunities for audiences to connect with KGWs content by developing annual and quarterly strategic plans, prioritizing key marketing messages.
• Driving the creation of compelling, multiplatform, original station image, news and entertainment programming and commercial campaigns. Based on sound strategy outlined in creative briefs, campaigns must clearly and creatively reach stated goals and reinforce the value of the station’s brand.
• Crafting and implementing audience development strategies by applying research insights, data and analytics to marketing activations, including but not limited to content partnerships, digital marketing efforts and more.
• Living as the station’s “chief brand officer”, evangelizing the brand and championing all brand-related matters inside the organization.
• Being a big, bold thinker/innovator and at times, disruptor, for the station. Staying abreast of cutting-edge tools, promotion trends, and campaigns. Collaborating on a regular basis with station’s news director, sales director, and general manager.
• Supporting local sales teams in generating non-traditional revenue dollars through business development and production.
• Leading a diverse team of creative personnel in station promotions, community relations, PR, business development, client services including commercial production and a live sales-driven lifestyle show, and broadcast programming.

10-20 yrs

• At least 8 years consumer advertising and promotion experience in the television/news industry, brand management, or marketing/digital/advertising agency.
• Strong media planner and buyer who understands co-op spending and can build strong partnerships with network, syndication, and other 3rd parties. Experience in optimizing campaigns; retargeting, social media, mobile marketing, etc. Experience with on-air planning and ability to manage and maximize station’s promotional inventory to drive viewership and other business goals.
• Firsthand, working knowledge of on-air, streaming, and digital promotion production techniques, and familiarity with current production and photography trends.
• Track record of successfully strengthening brands by applying tenets of branding, brand consistency and creative cohesion.
• Proven track record of developing and producing revenue-driving client campaigns.
• Ability to juggle multiple projects and priorities while working with a sense of urgency within a deadline-driven, fast-paced, team-forward environment.
• Understanding of broadcast programming schedules and formatting best practices to improve the audience viewing experience while balancing FCC requirements, news, and revenue needs.
• Comfortable working non-traditional hours to compete in breaking news situations.
• Excellent manager capable of managing up, down and across. Able to manage teams of both strategic and creative personnel.

Work Environment: Office
Physical Demands: Sedentary work
Travel: Rarely: less than 10%
Work Environment Set: Office: normally performed in a typical interior/office environment
Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.


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Expiration: July 28, 2023